The Olmstead Center for Sight needed a new brand; one that more accurately defined who they are and the mission they serve. A comprehensive rebranding initiative drilled to the core of their audience, messaging, and helped craft a new identity: VIA. Both a subtle nod to their role as a pathway through life challenges and an acronym standing for Visually Impaired Advancement, VIA completed the new brand and website launch in 2020. // Client: Olmsted Center for Sight // Role(s): Project Management, Account Services, Qualitative Discovery and Analysis, Strategy Development, Design Coordination, Copywriting, Proofreading, Editing, Vendor Coordination, Website Strategy and Mapping, Media and Asset Coordination

CCNY is a recognized leader in the health and human services industry when it comes to Data Analytics and Evaluation. With a complex organizational structure and a multitude of services for a wide array of business clients, it was crucial to present an organized and emotive look at CCNY. Working in close collaboration with CCNY's executive team, I led website development through various management and content creation roles. // Client: Community Connections of NY // Role(s): Account Management, Project Management, Content Strategy, Site Mapping & Planning, Copywriting Support, Proofreading, Design Coordination, Vendor Management, Digital Development and Build-Out Management

The official travel guide for Niagara Falls USA and Niagara County. // Client: Niagara Falls USA // Role(s): Copywriting, Editing, Proofreading

The official travel guide for Niagara Falls USA and Niagara County. // Client: Niagara Falls USA // Role(s): Comprehensive Proofreading (Cover-to-Cover), Editing, Cover Model

As part of a National environmental advertising campaign, these landing pages served as a primary CTA for booking trips and tracking exposure. // Client: Dutchess County Tourism // Role(s): Copywriting, Editing, Proofreading, Project Management, Design Coordination, Digital Development Coordination, Quality Control & Testing

As part of a National environmental advertising campaign, these landing pages served as a primary CTA for booking trips and tracking exposure. // Client: Dutchess County Tourism // Role(s): Copywriting, Editing, Proofreading, Project Management, Design Coordination, Digital Development Coordination, Quality Control & Testing

Client: Buffalo Manufacturing Works. // Role(s): Project Management, Copywriting, Design Coordination, Digital Execution

Client: Buffalo Manufacturing Works // Role(s): Project Management, Copywriting, Design Coordination, Digital Execution